Everyday working life can undoubtedly be a challenge – full of stress, pressure to perform and limited resources. We at Ursa-Chemie have given a lot of thought to how we can support companies and employees in such situations. The result of these considerations is our Joker campaign, which aims to ease the burdens of working life while ensuring that you always have a trump card in your pocket.
Background to the campaign:
The idea behind the Joker campaign stems from the notion that everyday working life is often like a complex card game in which you have to juggle limited resources. Expectations are high, deadlines are pressing and the pressure to perform is omnipresent. This is where Ursa-Chemie uses the joker as a metaphor. In the classic card game, you draw the joker when it’s your turn – an element of chance. But what if you could fall back on a joker at any time to reshuffle the cards of your working life?
The joker as a trump card:
Ursa-Chemie’s Joker campaign positions us as a reliable partner and problem solver in the chemical industry. In the world of services, the Joker stands for flexibility, creativity and unexpected solutions. Ursa-Chemie wants to give companies the opportunity to pull their joker at any time and draw on our resources to master the challenges of everyday working life.
“Your card, your trump card”:
We invite you to take control of your game. The message is clear: in a world that is often characterised by high expectations and limited resources, we give you the opportunity to play your trump card. The Joker campaign emphasises our full range of services and positions us as a trustworthy partner you can rely on in any situation.
Ursa-Chemie GmbH’s Joker campaign is more than just marketing – it is a creative response to the diverse challenges of modern working life. By using the Joker as a symbol of flexibility and unconventional solutions, Ursa-Chemie offers a fresh perspective on the requirements of the chemical industry. The message is clear: sit back, play your joker and let Ursa-Chemie help you reshuffle the deck of professional success.