Crises often hit companies unexpectedly – and present managers with particular communication challenges. When the cameras suddenly turn on your own company, the right public image is crucial for trust, credibility and public perception. This was precisely the focus of the two-day seminar that our managing director Andreas Möller recently attended.
Practical camera training for emergencies
Under the title ‘Acting professionally in a crisis’, experienced speakers explained how companies can communicate confidently, authentically and in a legally compliant manner, even in difficult situations.
The focus was on key questions:
- What crises can affect companies – and how can you prepare for them?
- How do television journalists work?
- How can you convincingly convey competence, responsibility and openness in front of the camera?
Particular emphasis was placed on dealing with emotions appropriately and avoiding legally sensitive statements. This is because, especially in a crisis, every word counts.
Expertise in media, communication and law
The seminar was led by an interdisciplinary team of experienced professionals:
- Bernhard Messer, former radio editor, has been training executives in media-effective appearances for over 30 years.
- Tobias Göpel, press spokesman for the Rhineland-Palatinate Chemical Industry Associations, provided a practical insight into press relations and the use of digital communication channels during the crisis.
- Dr Markus Wintterle, a solicitor specialising in compliance and environmental law, added legal perspectives and pitfalls.
Conclusion
Professional crisis communication is more than just damage control – it is an expression of responsible corporate governance. The training impressively demonstrated how important it is to remain calm even under pressure, send clear messages and actively shape public communication.
Your opinion
How does your company prepare for crisis communication? Are there regular training sessions or clear procedures for emergencies?
